The number of active websites in the world right now is around 1.5 billion.
Though most business owners work hard to improve their online presence, their conversion rate is still not what they want it to be. Since there is so much competition on the internet, it might seem impossible to get constant sales. Before we dive into some website design tips that can help you get high conversion rates, let’s understand the basic meaning of a conversion rate.
What Exactly Does Conversion Rate Mean?
In simple words, conversion rate is the total percentage of users that buy something from your website. In other words, it lets you know the number of people who took the actions that you wanted out of the total number of visitors.
With the correct marketing strategy and practical website design tips, you can easily improve your brand revenue. Let’s talk about some amazing website design tips to take your conversion rate through the roof.
5 Website Design Tips For Increasing Online Conversions
1. The graphics on your website have to be jaw-dropping
When you are thinking about the web design for your brand, you need to think about things that will attract clients instantly. Adding stunning visuals throughout the website is a great way to keep clients engaged for a long time.
If you are not sure about the graphics, you can always hire the experts to help you find great images.
2. Your website needs to be faster so you don’t lose a potential client’s attention
More than 45% of visitors expect a website to load in less than 2 seconds.
The attention span of internet users is decreasing day by day which means they lack patience when it comes to visiting a brand’s website. Even if your website has amazing visuals and interesting content, it has to be super fast so clients engage with it more.
If you wish to do well in SEO, you need to have a web design that doesn’t compromise on speed in return for good features.
3. You can never go wrong with a simple web design that does its job well
Most times, potential client’s often become frustrated with complex web design that has unnecessary features. If you ask any experts, they will tell you to follow the K.I.S.S. (Keep it simple, stupid) principle to design your website.
The easier it is for visitors to navigate through your website, the higher the possibility of you getting better conversion rates.
4. Learn how to make the most out of the negative spaces on your website
Negative spaces refer to the blank or white spaces present in your brand’s website design. Though negative spaces are considered bad by business owners, one of the best website design tips is to use these spaces to your benefit.
As web visitors often seem to focus on these blanks, you can put some elements that will directly improve your conversion rate.
Adding CTA buttons is one of the best ways to make full use of the negative spaces that are littered around your website.
5. Conversion rates can be improved with continuous efforts on web design
One of the most useful website design tips is that you cannot expect to have a perfect site in one go. Nor can you expect to get a boost in sales with just one month of promotion.
Increasing conversion rates is not a process that can be done in a month or a year. If you face some issues with the website, you can always hire experts.
To Sum It Up
These are all the most effective website design tips that we have for you in this article. We hope that these will allow you to convert customers faster and get more sales easily.
If you are still not sure about certain web design aspects, call Amtechhub, the best web design company, Houston right away!