If this subject has attracted your attention, then you either have an excellent business idea or you are a small business owner with an intention to give your company a facelift. The digital world is painted with businesses and fancy logos. A logo design journey is not about scribbling a name on a canvas, using a couple of design brushes and wrapping up the day!
A professional and experienced logo designer understands the significance of your journey, your vision and the targeted audience. Our research and expertise has led us to compile a strong list of recommendations for the perfect logo design for your small business in Houston, Texas or anywhere in the world.
1. Competition Analysis
Research on the logos of other companies and find out what they are doing. Once you get a fair idea of the creative competition in your industry, you are more equipped to design a logo that distinguishes your presence and lets you command respect.
2. Originality and Creativity
The logo of Mercedes or BMW, is not a car. Apple does not use a computer as its Logo. Originality and creativity are the prerequisites of the perfect logo. Think out of the box rather than changing a few boxes in an established logo design. Familiarity of people with famous logos is immense. Our key to success is a design idea that is unheard of.
3. Colors and Typography are the Key
Plan the color scheme according to the nature of your business. A maternity store would find pinks and blues to be the ideal colors. A roofer logo design should symbolize trust and stability. So, blues and greens are the most recommended palettes for contractors logo designing. If you want to go for a rugged look and communicate masculinity, then you need a combination of yellows and browns.
The typography of your logo must also align with your organizational objectives. A professional font style gives the impression of professionalism, trustworthiness and skill.
4. Figure out the Brand Vibe
Logos are the visual representation of the company to the outside world. Without the use of too many words, our goal is to give people a concrete understanding of what you do and how you do it. If you represent an airline business, try adding an airplane to the logo with fun colors. Roofers and contractors can introduce tool boxes to their logo designs which gives the ideal ‘brand vibe’ to the viewers.
5. Minimal Design is the New Trend
When there are too many colors or frames in one logo, even a high IQ person would find it confusing. Let’s keep the design simple and straightforward. Minimal designing with a touch of professionalism is the only logo design that will work today and tomorrow. Such designs are scalable and allow room for improvement in case the need arises.
Do not expect instant results from a professional logo design. This is merely the first step in the establishment of a brand image in your industry. As you keep getting feedback from customers, you should be flexible enough to incorporate changes and cater to the market needs.
We are all set to bring in the next set of recommendations for your branding in Houston, Texas. Are you?