Imagine yourself driving down the highway and you see a Big M sign on the road ahead.. What is the first thing that comes to your mind? It is indeed – McDonalds! This is practically the branding goal that every business owner has. Entrepreneurs lack years of recognition, an established reputation, time and resources. Let’s look at some of the main reasons why a small business owner needs a powerful logo..
1. Make the Right First Impression
A powerful logo carries a strong face value. You only get one chance to come across as a reliable and quality-focused company. A logo is the first step towards establishing a robust brand image in the industry. It should grab attention, while it communicates with the viewers from the very beginning.
Apple was famous for helping Newton discover gravity, until Steve Jobs made it a famous Brand Logo. Let’s strive to reach that goal!
2. Be Unique
Interpretation of your Logo should be easy and concise. The sign of Right is the go-to response for sports people today. Nike made a generic sign – a brand image. Competitors have exponentially high resources in every industry. The times of popularizing a simple sign as a brand logo is long gone. Your audience needs a convincing brand logo that they can connect with. A unique logo design will convey positivity and freshness. It should give a direct message to the potential customers about what you do, who you are and where you want to be.
3. Face of an Entrepreneur in the World
When someone visits your website, checks out your visiting card or scouts around your digital presence, the first thing anyone will see is the Big Logo on the side. No one knows the company yet. Familiarity with a brand name is achieved with the trust of customers on the entrepreneur. Make your logo stand out and let it be a reflection of your skills and capabilities. Ask yourself, does your current logo talk about you or the value you bring?
4. Stamp that Cannot be Entirely Erased
When you are convinced and happy with your Logo, the first few things that you do may be – display it on your website, make t-shirts for the staff to wear, create stamps for packaging and even use it for advertising/marketing. Is your Logo powerful enough to grab the attention of the passersby? Logos become stamps of your business. Hire experts of the industry so you get the best first impression that your business is about to make.
5. Financial Value
What do you think happens when you get the perfect logo and a brand reputation established? People recognize you by your logo. You do not need too many words to communicate the organizational culture or create trust. Your potential customers become your loyal acquaintances. Whether you are getting a powerful logo design in Houston, Texas or anywhere in the US, it can give you just the right face value that you need to take your business, one step further!
Although it may seem easy, but logo designing involves a series of calculated steps. Stay tuned for more tips on logo designing for small business owners in Houston, Texas.