Importance of Typography In Logo Design - Amtechhub Houston

Importance of Typography In Logo Design

The brand logo is the face of your business and serves many essential functions. A well-designed logo conveys the name and purpose of your company. For a good logo design for your brand, use multiple elements such as texts, images, symbols, shapes, and illustrations. However, remember not to overcrowd your logo with too many details as they tend to make your logo look chaotic and creates confusion.

Typography in logo design is an indispensable and versatile designing tool that can enhance your brand’s logo. Not sure if typography in logo design is important? Read this article till the end to discover the truth!

What Is Typography? 

Typography, in simple terms, is described as the style and appearance of text. It also refers to the art of working with different texts to create unique and appealing results. Using various font styles, sizes, and structures, you can arrange your text and visual elements to convey your message artistically.

Typography plays a significant role in many designing processes, such as logo designing and graphic designing.

5 Reasons Why Typography Is Important In Logo Design

1. Typography Allows You To Design An Eye-Catching Brand Logo 

Amtech Hub Logo - Typography in Logo Design | Houston

Having a distinct brand logo for your business helps your customers recognize your brand and eliminates any possibility of confusion. You can use typography in logo design to create a custom and striking logo for your company. It allows you to come up with a logo different from your competitors. Anyone looking to design an extraordinary logo design must include typography in their design process.

2. It Allows You To Maintain Readability & Clarity In Your Logo Design

Burger King Logo - Typography in Logo Design | Amtechhub, Houston

Your brand logo should be legible to your customers. An excessively complicated logo design is difficult to comprehend and causes customers to stray away from your business. Typography allows you to create a clear and readable logo while conveying all the necessary details in a simplified way. Using typography in your logo designing process, you can ensure that your logo is attractive and understandable.

3. With Typography, You Can Use Fonts To Maintain Brand Identity

Coca Cola Logo - Importance of Typography in Logo Desing | Amtechhub, Houston

The fonts used in your logo design say a lot about your brand. Various fonts convey different impressions, and that’s why you need to find fitting font styles for your logo design that matches with your brand identity.

Typography combines two or more font styles to create a distinctive brand logo for your business. You can also hire a logo designing company for a professional logo design in Houston.

4. Convey Your Message Clearly By Using Typography In Your Brand Logo

Amazon Logo - Importance of Typography in Logo Design

A well-designed brand logo effectively conveys the story behind your business and enables your customers to form an emotional connection with your company. Using typography in your logo designing process empowers you to deliver your message effectively. It also allows you to develop a strong bond with your consumers and build the overall brand image of your business.

5. Deliver Aesthetically Pleasing Logo For Your Brand With Typography

McDonald's Logo - Typography in Logo Design | Amtechhub, Houston

Your logo is the first notable feature of your brand, and therefore, its design should be striking enough to hold the attention of new customers. Adding typography in logo design will combine various elements, such as shapes, symbols, and colors, to create an attractive logo for your business. With this designing tool, you can achieve an expressive and engaging design for your company.


If you want to create a custom brand logo, incorporating typography into the design process will give you artistic and eye-catching results. Your logo is the identity of your business, and therefore, a professional logo designer with the right skillset and ample experience should be approached.

Whom To Contact For Logo Design In Houston, TX?

Amtechhub is a Logo Designing Company based in Houston. We employ an expert team of designers who have more than 15 years of experience. You can reach out to our team at to design a custom logo for your business. Check out what our customers are saying about us here.

How To Create A Strong Brand Image For Your Small Business - Amtechhub, Houston

How To Create A Strong Brand Image For Your Small Business?

Branding services are essential for any business, whether it’s a new or existing brand. However, creating a great and dependable brand identity for your small business is more significant. It plays an immense role in establishing your brand image and determines the overall success of your company. Today, branding services go beyond the general definition of finding a name and logo for your business. Branding services now aim at creating a unique brand identity to help you form long-lasting connections with your customers. 

In this article, we share with you an effective strategy that will create a strong brand image for your small business. Let us start by understanding why small businesses need reliable branding services.

Why Do Small Businesses Need To Create A Strong Brand Image?

  • By creating a brand image for your business, you make your brand more recognizable for your customers. 
  • Your brand image will help you deliver a remarkable first impression on new potential customers.
  • Brand identity services allow customers to distinguish your brand from others, avoiding confusion. 
  • The brand image is an efficient marketing tool for your business that helps you attract more customers. 
  • Your brand image will help you gain the trust of your customers and establish your credibility.

How To Create A Strong Brand Image For Your Business In 3 Simple Steps

1. Consistently Generate Content That Will Engage Your Target Audience

Once you have done the basic tasks such as finding a unique name and designing a custom logo for your brand, the next important step to build a good brand image is to create content that will attract new people. It could be through your website, blog, or even social media accounts.

Maintain a consistent routine in posting new content to create a sense of reliability and credibility among your customers. By doing so, you can build a great brand image for your company with this constant publicity. With consistent engagement, the chances of you reaching your target audience increase considerably.

2. Share The Story Behind Your Brand With Your Customers To Form An Attachment

For a small business, forming an emotional connection with your customers is very important. The easiest way to quickly create a unique brand identity is by sharing the story behind your business. It includes details like how, when, and why you decide to start your business. 

For a small business, most of the traffic comes from local customers. You can socialize with them to develop a quick connection and form a lasting relationship with them. To build a reliable identity for your business, you can hire the services of branding company Houston.

3. Use Your Existing Customers To Advertise Your Brand To New People

Once you have developed a loyal customer base for your small business, use them to attract new customers. There are multiple ways through which your customers can build your brand identity. When you constantly involve your customers in significant discussions, it helps them gain knowledge about your business, which they can use to promote your brand to new people.

Word of the Mouth is a powerful advertising strategy for any small business and will generate effective results. New customers will be more assured and enthusiastic about your company based on the brand image portrayed by your existing ones.

Also Read:

5 Ways Graphics Design Can Help Your Brand

How To Create Effective Brand Consistency?


If you are looking to create a strong brand image for your small business in Houston, following the above steps will guide you in the right direction. Adopting these, not only will you be able to create a unique brand image but also attract and retain loyal customers.

Whom To Contact For Branding?

Amtechhub is a local branding company in Houston that provides all the required services to create an impressive identity for your business. Contact our expert team by writing at for the best branding solutions for your small business.

Read our testimonials here.

5 Ways Graphics Design Can Help Your Brand - Amtechhub Branding Company Houston

5 Ways Graphics Design Can Help Your Brand

Graphics design is the process of creating visual representations using images and text contents. It is an implied method of communication that allows you to convey your message without actually saying it. Companies often use various elements of graphic design to create their brand identity. From creating a great first impression to helping you form lasting relationships with your customers, graphic design benefits your brand in multiple ways.

It also plays a vital role in marketing and promotion of your business in Houston. Whether it be logo designing, web designing, or advertising of your brand, graphic design is necessary at every stage.

Let’s take a look at how the graphic design services of branding company Houston can be advantageous to your company.

Difference Ways You Can Use Graphics Design For Your Brand

  • You can create a unique and attractive-looking logo for your company.
  • Allows you to design a website for your business that looks beautiful and stylish.
  • You can create brochures, letterheads, notepads, and other stationery stuff that aligns with your brand identity.
  • You can create personalized packaging or mailer for all your products. 
  • Allows you to add a special touch to your giveaway, sample, and gift items.
  • You can create customized merchandise and accessories for your brand using graphic designing. 
  • Lets you create engaging and relatable posts for your social media accounts. 
  • Advertise your brand using attractive billboards, holdings, and banners with graphic design.

5 Ways Graphics Designing Can Benefit Your Brand

1. Create a Unique Logo Design That Acts As The Face Of Your Brand

The logo is the signature of your company and an essential part of your brand identity. Using graphic design, you can design a logo that will accurately represent the values behind your brand. Designing a custom logo requires specific skills that only professional designers possess. So why not hire the best branding company, Houston, to design a unique logo for your business.

2. Maintain The Consistency Across The Designs For Your Brand

With graphics design, you can maintain a consistent and harmonious design pattern across all mediums. From advertising banners and holdings to supplies such as business cards, notepads, and brochures, graphic designing allows you to maintain uniformity throughout your brand. Graphic designing delivers an aesthetically pleasing appearance while creating your unique brand identity.

3. Forms An Emotional Attachment Creating Brand Loyalty

Graphics design is a significant factor in forming everlasting bonds with your customers. Using graphics design, you can plan effective marketing strategies to build connections with your customers. The professional designers at branding company Houston will use graphic design to generate promotional campaigns that will develop a sense of loyalty towards your brand.

4. Effectively Conveys Your Message To Your Customers

Graphic design is an efficient brand identity tool that relays your message to the customers subtly and peacefully. Sometimes highly aggressive marketing can be a turnoff and cause customers to deviate from your brand. But when you hire our professional designers, they can use graphics design to deliver your brand’s message in a simple yet effective manner. 

5. Helps Create A Memorable First Impression

The first impression is the most important one for any brand. It may determine whether a customer likes your brand. Graphics design will help you create a logo and website that can instantly capture the attention of new potential customers. You can hire branding company Houston to leave a great first impression and an enduring impression on your customers.


In this article, we listed down the top five ways graphics design can help your brand. Along with that, we also shared the most common ways businesses employ graphic designing to create a brand identity for themselves. We hope that information has helped you and given you new ideas on how you can use graphic designing in your branding strategy. For excellent graphic design services, you can contact Amtechhub, the best branding company in Houston.


KB Pharmacy is an established brand in the dispensary niche and we were looking to expand into the online space. AMTechHub was able to deliver what we were looking for. Our requirements were unique and comprehensive like information sources, color palette and prescriptions format just to name a few. But the AMtechhub team got whatever we wanted done. We saw considerably improved customer numbers along with ease of use of our website.

KB Pharmacy