Importance of Typography In Logo Design - Amtechhub Houston

Importance of Typography In Logo Design

The brand logo is the face of your business and serves many essential functions. A well-designed logo conveys the name and purpose of your company. For a good logo design for your brand, use multiple elements such as texts, images, symbols, shapes, and illustrations. However, remember not to overcrowd your logo with too many details as they tend to make your logo look chaotic and creates confusion.

Typography in logo design is an indispensable and versatile designing tool that can enhance your brand’s logo. Not sure if typography in logo design is important? Read this article till the end to discover the truth!

What Is Typography? 

Typography, in simple terms, is described as the style and appearance of text. It also refers to the art of working with different texts to create unique and appealing results. Using various font styles, sizes, and structures, you can arrange your text and visual elements to convey your message artistically.

Typography plays a significant role in many designing processes, such as logo designing and graphic designing.

5 Reasons Why Typography Is Important In Logo Design

1. Typography Allows You To Design An Eye-Catching Brand Logo 

Amtech Hub Logo - Typography in Logo Design | Houston

Having a distinct brand logo for your business helps your customers recognize your brand and eliminates any possibility of confusion. You can use typography in logo design to create a custom and striking logo for your company. It allows you to come up with a logo different from your competitors. Anyone looking to design an extraordinary logo design must include typography in their design process.

2. It Allows You To Maintain Readability & Clarity In Your Logo Design

Burger King Logo - Typography in Logo Design | Amtechhub, Houston

Your brand logo should be legible to your customers. An excessively complicated logo design is difficult to comprehend and causes customers to stray away from your business. Typography allows you to create a clear and readable logo while conveying all the necessary details in a simplified way. Using typography in your logo designing process, you can ensure that your logo is attractive and understandable.

3. With Typography, You Can Use Fonts To Maintain Brand Identity

Coca Cola Logo - Importance of Typography in Logo Desing | Amtechhub, Houston

The fonts used in your logo design say a lot about your brand. Various fonts convey different impressions, and that’s why you need to find fitting font styles for your logo design that matches with your brand identity.

Typography combines two or more font styles to create a distinctive brand logo for your business. You can also hire a logo designing company for a professional logo design in Houston.

4. Convey Your Message Clearly By Using Typography In Your Brand Logo

Amazon Logo - Importance of Typography in Logo Design

A well-designed brand logo effectively conveys the story behind your business and enables your customers to form an emotional connection with your company. Using typography in your logo designing process empowers you to deliver your message effectively. It also allows you to develop a strong bond with your consumers and build the overall brand image of your business.

5. Deliver Aesthetically Pleasing Logo For Your Brand With Typography

McDonald's Logo - Typography in Logo Design | Amtechhub, Houston

Your logo is the first notable feature of your brand, and therefore, its design should be striking enough to hold the attention of new customers. Adding typography in logo design will combine various elements, such as shapes, symbols, and colors, to create an attractive logo for your business. With this designing tool, you can achieve an expressive and engaging design for your company.


If you want to create a custom brand logo, incorporating typography into the design process will give you artistic and eye-catching results. Your logo is the identity of your business, and therefore, a professional logo designer with the right skillset and ample experience should be approached.

Whom To Contact For Logo Design In Houston, TX?

Amtechhub is a Logo Designing Company based in Houston. We employ an expert team of designers who have more than 15 years of experience. You can reach out to our team at to design a custom logo for your business. Check out what our customers are saying about us here.

logo designing services - logo design houston | Amtechhub

Strongest Tips for a Lucrative Logo Design

If this subject has attracted your attention, then you either have an excellent business idea or you are a small business owner with an intention to give your company a facelift. The digital world is painted with businesses and fancy logos. A logo design journey is not about scribbling a name on a canvas, using a couple of design brushes and wrapping up the day!

A professional and experienced logo designer understands the significance of your journey, your vision and the targeted audience. Our research and expertise has led us to compile a strong list of recommendations for the perfect logo design for your small business in Houston, Texas or anywhere in the world.

1. Competition Analysis

Research on the logos of other companies and find out what they are doing. Once you get a fair idea of the creative competition in your industry, you are more equipped to design a logo that distinguishes your presence and lets you command respect.

2. Originality and Creativity

The logo of Mercedes or BMW, is not a car. Apple does not use a computer as its Logo. Originality and creativity are the prerequisites of the perfect logo. Think out of the box rather than changing a few boxes in an established logo design. Familiarity of people with famous logos is immense. Our key to success is a design idea that is unheard of.

3. Colors and Typography are the Key

Plan the color scheme according to the nature of your business. A maternity store would find pinks and blues to be the ideal colors. A roofer logo design should symbolize trust and stability. So, blues and greens are the most recommended palettes for contractors logo designing. If you want to go for a rugged look and communicate masculinity, then you need a combination of yellows and browns.

The typography of your logo must also align with your organizational objectives. A professional font style gives the impression of professionalism, trustworthiness and skill.

4. Figure out the Brand Vibe

Logos are the visual representation of the company to the outside world. Without the use of too many words, our goal is to give people a concrete understanding of what you do and how you do it. If you represent an airline business, try adding an airplane to the logo with fun colors. Roofers and contractors can introduce tool boxes to their logo designs which gives the ideal ‘brand vibe’ to the viewers.

5. Minimal Design is the New Trend

When there are too many colors or frames in one logo, even a high IQ person would find it confusing. Let’s keep the design simple and straightforward. Minimal designing with a touch of professionalism is the only logo design that will work today and tomorrow. Such designs are scalable and allow room for improvement in case the need arises.

Do not expect instant results from a professional logo design. This is merely the first step in the establishment of a brand image in your industry. As you keep getting feedback from customers, you should be flexible enough to incorporate changes and cater to the market needs.

We are all set to bring in the next set of recommendations for your branding in Houston, Texas. Are you?

Why Small Business Owners Need a Powerful Logo - Amtechhub, Houston

Why Small Business Owners Need a Powerful Logo?

Imagine yourself driving down the highway and you see a Big M sign on the road ahead.. What is the first thing that comes to your mind? It is indeed – McDonalds! This is practically the branding goal that every business owner has. Entrepreneurs lack years of recognition, an established reputation, time and resources. Let’s look at some of the main reasons why a small business owner needs a powerful logo..

1. Make the Right First Impression

A powerful logo carries a strong face value. You only get one chance to come across as a reliable and quality-focused company. A logo is the first step towards establishing a robust brand image in the industry. It should grab attention, while it communicates with the viewers from the very beginning.

Apple was famous for helping Newton discover gravity, until Steve Jobs made it a famous Brand Logo. Let’s strive to reach that goal!

2. Be Unique

Interpretation of your Logo should be easy and concise. The sign of Right is the go-to response for sports people today. Nike made a generic sign – a brand image. Competitors have exponentially high resources in every industry. The times of popularizing a simple sign as a brand logo is long gone. Your audience needs a convincing brand logo that they can connect with. A unique logo design will convey positivity and freshness. It should give a direct message to the potential customers about what you do, who you are and where you want to be.

3. Face of an Entrepreneur in the World

When someone visits your website, checks out your visiting card or scouts around your digital presence, the first thing anyone will see is the Big Logo on the side. No one knows the company yet. Familiarity with a brand name is achieved with the trust of customers on the entrepreneur. Make your logo stand out and let it be a reflection of your skills and capabilities. Ask yourself, does your current logo talk about you or the value you bring?

4. Stamp that Cannot be Entirely Erased

When you are convinced and happy with your Logo, the first few things that you do may be – display it on your website, make t-shirts for the staff to wear, create stamps for packaging and even use it for advertising/marketing. Is your Logo powerful enough to grab the attention of the passersby? Logos become stamps of your business. Hire experts of the industry so you get the best first impression that your business is about to make.

5. Financial Value

What do you think happens when you get the perfect logo and a brand reputation established? People recognize you by your logo. You do not need too many words to communicate the organizational culture or create trust. Your potential customers become your loyal acquaintances. Whether you are getting a powerful logo design in Houston, Texas or anywhere in the US, it can give you just the right face value that you need to take your business, one step further!

Although it may seem easy, but logo designing involves a series of calculated steps. Stay tuned for more tips on logo designing for small business owners in Houston, Texas.