What Is Rebranding & When Is The Right Time To Do It - Amtechhub, Houston

What Is Rebranding & When Is The Right Time To Do It?

/0 Comments/in /by

First things first. Let us understand what rebranding is. “Rebranding” is the process by which an already established organization changes it’s old identifiable factors to a new one. These factors might include the logo, name, design or concept of a particular company.

A company or a brand generally opts for rebranding when it wishes to create a different identity of itself, to its customers, to the contenders, and to the stakeholders as well.

That being said, you must also know that rebranding is a long and tedious process. The procedure might leave you frustrated at times because once you begin, there’s no going back!

But you can avoid some hassle with the help of Branding agency Houston for example, you can get help planning procedures of rebranding.

When To Rebrand If Your Business Is Houston-based ?

If you want to make your business stand out from the contenders in Houston, following are the ways in which you can rebrand your company:

1. Your brand is facing a fierce competition

The consumer market is an accumulation of the needs and wants of the people. So, your brand or company has to be dynamic as well as versatile. And on top of that, the market is filled with such companies trying to meet up with the customers’ pace.

Hence, you have to face challenging conditions, failing which might cause a fall in demand for your products or services. Therefore, to cope up with such a situation, rebranding is a good solution.

Changing the overall appearance of a brand might get the attention of the consumers.

Products launched in Houston under the new brand name gives the consumers the second choice in the market. And a consistent good-quality product will be successful in capturing the market once again!

2. Your Company Is Undergoing A Merger

An essential need for rebranding comes when you decide to merge your business with another company. In that case, you will have to come to terms with policies that suffice the interest of both parties.

After the merging process, every product and service launched will be of a newly formed brand. This brand might have a better reach than both of the old companies had individually.

3. When You Are Aiming To Capture A New Market

Suppose you are successfully running a mobile business for the past ten years. So, it is quite obvious that you will have a keen knowledge of the market and its consumers. And as a successful company today, you have changed your products to smartphones as per the trends. 

This is the market at its heart. It changes and runs according to the taste of the consumers. Getting a new brand name at this point will help you a lot to entice clients of the new market.

Moreover, trends and preferences have changed significantly, and you need to pace up with those to function successfully in the competition.

4. A Change In The Framework Of Your Company

Since the time you established your company in Houston under a brand name, there has been a particular framework or arrangement of your company. It has helped you to maintain the workflow of the organization.

But as times have changed, that framework became too old and rigid due to new developments.

Therefore, when you are changing the structure of your company, make sure to go for rebranding. This is because the organization might now be more popular for some other products or services, which is completely different from previous strategy.

Therefore, to compete in the market, the company should be versatile enough to change its framework and adapt to a new one to survive.

Conclusion

These are four of the many reasons why rebranding becomes necessary in certain situations. Along with introducing a new entity, you also have the opportunity to enter the market and outrun the competitors with your new products and services. Although a very lengthy and risky task, which involves a lot of paperwork and planning, rebranding is a way to newly start an idea to a greater radius of consumers.

Confused how to rebrand? Get in touch with us at reachus@amtechhub.com. Also, check out what our clients have to say about us here.

Do Brochure Designs Really Boost Sales - Amtechhub, Houston

Do Brochure Designs Really Boost Sales?

/0 Comments/in , /by

For the success of any business, the marketing strategy adopted by the company plays a huge role. Your policy should be user-friendly to encourage customers to make new purchases without them feeling any pressure. Allow customers to choose their desired products by subtly sharing your offerings. An easy and captivating way of sharing details about your brand is through great brochure designs.

A brochure is a leaflet that contains details about your brand, a list of products and services offered, along with your contact details.

In this article, we will share the role brochures play in increasing your sales and revenues.

First, we will start by sharing the importance of brochures in promoting your business. Followed by that, we will share five expert tips on how to create eye-catching brochure designs for your brand.

Why Are Brochures Essential In Advertising To Boost Your Sales?

Brochure Designs - Amtechhub, Houston

  • Compared to other mediums of advertising, this is a cost-effective alternative.
  • Brochures allow you to directly communicate with your potential target customers.
  • Attract new customers to your brand with engaging and captivating brochure designs.
  • You can share important details about your brand subtly.
  • Provides you an opportunity to receive instant feedback from your audience.
  • With this marketing option, you can promote yourself with a personalized touch.

How To Use Brochure Designs To Increase Your Business Sales?

1. Your Brochure Design Can Make Your Brand Stand Out To The Audience

Similar to other marketing tools, the brochure for your brand is an extension of your business identity. So when working on brochure designs, one should remember to keep their design within the same parameters as your brand logo, letterhead, and business card.

By following a similar color story, you can make your brochure more identifiable to your customers.

2. Artistic Elements Help Catch The Immediate Attention Of Viewers

When planning the layout of a brochure for your brand, strive to include creative details like different shapes, fonts, and colors. These aesthetic elements will elevate the overall look of your brochure and help you gain the reader’s attention.

So whenever possible, incorporate eye-catching pictures, attractive fonts, and other artistic components into your design.

3. Pay Extra Focus To The Cover Page; Make It Captivating

The cover page is the face of your brochure, and therefore it should have fascinating appeal. It will encourage your viewers to read through the shared information about your brand and the offered products and services.

For your brochure design, you can hire branding agency Houston to create an attractive layout, complete with essential details like your logo and contact details.

4. Attain A Balance Between Engaging Content & Alluring Visuals

Another important aspect when designing your brochure is establishing a pleasant balance between information and diagrammatic representations.

Excess of text or infographics can cause readers to deviate. So when you are deciding the layout of your brochure, try to maintain an equilibrium between textual and visual data to come up with an attractive design.

5. Design Your Brochure By Keeping Your Target Audience In Mind

Businesses looking to boost their sales by advertising through brochures should design them to target their core audience.

For example, the Brochure Designs for kid’s toy stores should have bright and colorful drawings and illustrations, whereas for a mechanic shop, a clean and sophisticated layout.

So, plan out your design accordingly and boost your sales.

Conclusion

We hope that this blog has helped you understand the importance of brochures for advertising your brand. If you want to create one, incorporate the tips we have shared, and you will be able to come up with an eye-catching result that relays all the desired information to your readers.

If you are looking to design a professional-looking brochure, you can contact your local design agency Houston, Amtechhub. We have a well-qualified team of experts who have more than 15 years of experience. Check out our testimonials here.

How To Create Effective Brand Consistency - Amtechhub, Houston

How To Create Effective Brand Consistency?

/0 Comments/in /by

In the world of digital marketing, companies try to maintain their brand consistency through the right marketing strategies. It is challenging to enhance & maintain brand identity and value in the market. It requires marketing strategy, understanding, practices and continuous efforts to maintain the brand image for a long-term.

You can take your brand to the next level with the help of Houston Branding Agency. With the right mind, creativity, marketing skills and efforts, you can build your brand’s identity worldwide and can maintain a good position in the market.

Maintaining brand consistency in the market is tough but not impossible.

Yes, there is tough competition in the market and the competition will always grow every year. You can manage to hold the position of your brand in the market by understanding what brand consistency is and how you can make it more effective.

What Is Brand Consistency?

Brand consistency is like delivering messages which present the brand logo, colors, tone, design etc in a similar way to create an identity in the market. It helps to create a consistent brand identity among the population to be easily recognizable.

Every brand has its unique brand message that helps them to connect with the target audience. This helps your brand to grow in the market, encouraging your target audience to buy from you.

Strategies To Create Effective Brand Consistency

1. Make easily accessible brand guidelines

To establish brand consistency, a solid brand guideline that can help the marketing department to use the perfect brand voice. Easy-to-understand branding guidelines can help to guide the employees of your company to ensure your brand communicates to the world.

Pro tip: Digital assets and brand portals can be created, for employees, to give easy access to the branding guidelines.

2. Use marketing calendar

Planning in advance can save you time as well as keeping a track of your campaigns and other events is an effective method for great marketing. Using a planning tool will not only save your time but it will also keep things sorted for employees.

You can schedule emails and social media posts in advance. With the past records of campaign performance, you can adjust and improve the future campaigns. The marketing calendar can give you an overview of everything you did, each step and the results.

3. Provide branding resources

To engage your potential customers with your brand, you might want to create the right branding resources for marketing. Provide your staff with branding resources such as logo, fonts, graphics, templates, color palette, etc to keep the consistency.

4. Communicate with your team

Have meetings with your team, share your plan with them, and help them understand the importance of brand consistency. Maintaining consistency and brand authenticity highly depends on the internal and external communications.

5. Establish your brand’s message

Make sure you understand your company’s mission and values. Your brand message should be about your brand’s mission, what your brand offers/promises and what your brand is about. The customers will trust your brand If your actions match with your brand message. To maintain consistency, brand authenticity should be maintained.

6. Repurpose the content

Your brand will seem more defined if you reuse the past content in new ways. Repurposing the old content in different and new forms will make it seem more consistent which will be beneficial for branding.

7. Understand your brand’s mission

Understand the core values of your brand and help your staff understand the core values and the mission. This is how you will be able to maintain the consistency of your brand.

Also read: How To Create Strong Brand Image For Your Small Business?

Conclusion

We have given some effective ideas to create brand consistency in this article. To get the best branding solutions from the best branding agency Houston, write to Amtechhub reachus@amtechhub.com

Importance of Typography In Logo Design - Amtechhub Houston

Importance of Typography In Logo Design

/0 Comments/in , /by

The brand logo is the face of your business and serves many essential functions. A well-designed logo conveys the name and purpose of your company. For a good logo design for your brand, use multiple elements such as texts, images, symbols, shapes, and illustrations. However, remember not to overcrowd your logo with too many details as they tend to make your logo look chaotic and creates confusion.

Typography in logo design is an indispensable and versatile designing tool that can enhance your brand’s logo. Not sure if typography in logo design is important? Read this article till the end to discover the truth!

What Is Typography? 

Typography, in simple terms, is described as the style and appearance of text. It also refers to the art of working with different texts to create unique and appealing results. Using various font styles, sizes, and structures, you can arrange your text and visual elements to convey your message artistically.

Typography plays a significant role in many designing processes, such as logo designing and graphic designing.

5 Reasons Why Typography Is Important In Logo Design

1. Typography Allows You To Design An Eye-Catching Brand Logo 

Amtech Hub Logo - Typography in Logo Design | Houston

Having a distinct brand logo for your business helps your customers recognize your brand and eliminates any possibility of confusion. You can use typography in logo design to create a custom and striking logo for your company. It allows you to come up with a logo different from your competitors. Anyone looking to design an extraordinary logo design must include typography in their design process.

2. It Allows You To Maintain Readability & Clarity In Your Logo Design

Burger King Logo - Typography in Logo Design | Amtechhub, Houston

Your brand logo should be legible to your customers. An excessively complicated logo design is difficult to comprehend and causes customers to stray away from your business. Typography allows you to create a clear and readable logo while conveying all the necessary details in a simplified way. Using typography in your logo designing process, you can ensure that your logo is attractive and understandable.

3. With Typography, You Can Use Fonts To Maintain Brand Identity

Coca Cola Logo - Importance of Typography in Logo Desing | Amtechhub, Houston

The fonts used in your logo design say a lot about your brand. Various fonts convey different impressions, and that’s why you need to find fitting font styles for your logo design that matches with your brand identity.

Typography combines two or more font styles to create a distinctive brand logo for your business. You can also hire a logo designing company for a professional logo design in Houston.

4. Convey Your Message Clearly By Using Typography In Your Brand Logo

Amazon Logo - Importance of Typography in Logo Design

A well-designed brand logo effectively conveys the story behind your business and enables your customers to form an emotional connection with your company. Using typography in your logo designing process empowers you to deliver your message effectively. It also allows you to develop a strong bond with your consumers and build the overall brand image of your business.

5. Deliver Aesthetically Pleasing Logo For Your Brand With Typography

McDonald's Logo - Typography in Logo Design | Amtechhub, Houston

Your logo is the first notable feature of your brand, and therefore, its design should be striking enough to hold the attention of new customers. Adding typography in logo design will combine various elements, such as shapes, symbols, and colors, to create an attractive logo for your business. With this designing tool, you can achieve an expressive and engaging design for your company.

Conclusion

If you want to create a custom brand logo, incorporating typography into the design process will give you artistic and eye-catching results. Your logo is the identity of your business, and therefore, a professional logo designer with the right skillset and ample experience should be approached.

Whom To Contact For Logo Design In Houston, TX?

Amtechhub is a Logo Designing Company based in Houston. We employ an expert team of designers who have more than 15 years of experience. You can reach out to our team at reachus@amtechhub.com to design a custom logo for your business. Check out what our customers are saying about us here.

How To Create A Strong Brand Image For Your Small Business - Amtechhub, Houston

How To Create A Strong Brand Image For Your Small Business?

/0 Comments/in /by

Branding services are essential for any business, whether it’s a new or existing brand. However, creating a great and dependable brand identity for your small business is more significant. It plays an immense role in establishing your brand image and determines the overall success of your company. Today, branding services go beyond the general definition of finding a name and logo for your business. Branding services now aim at creating a unique brand identity to help you form long-lasting connections with your customers. 

In this article, we share with you an effective strategy that will create a strong brand image for your small business. Let us start by understanding why small businesses need reliable branding services.

Why Do Small Businesses Need To Create A Strong Brand Image?

  • By creating a brand image for your business, you make your brand more recognizable for your customers. 
  • Your brand image will help you deliver a remarkable first impression on new potential customers.
  • Brand identity services allow customers to distinguish your brand from others, avoiding confusion. 
  • The brand image is an efficient marketing tool for your business that helps you attract more customers. 
  • Your brand image will help you gain the trust of your customers and establish your credibility.

How To Create A Strong Brand Image For Your Business In 3 Simple Steps

1. Consistently Generate Content That Will Engage Your Target Audience

Once you have done the basic tasks such as finding a unique name and designing a custom logo for your brand, the next important step to build a good brand image is to create content that will attract new people. It could be through your website, blog, or even social media accounts.

Maintain a consistent routine in posting new content to create a sense of reliability and credibility among your customers. By doing so, you can build a great brand image for your company with this constant publicity. With consistent engagement, the chances of you reaching your target audience increase considerably.

2. Share The Story Behind Your Brand With Your Customers To Form An Attachment

For a small business, forming an emotional connection with your customers is very important. The easiest way to quickly create a unique brand identity is by sharing the story behind your business. It includes details like how, when, and why you decide to start your business. 

For a small business, most of the traffic comes from local customers. You can socialize with them to develop a quick connection and form a lasting relationship with them. To build a reliable identity for your business, you can hire the services of branding company Houston.

3. Use Your Existing Customers To Advertise Your Brand To New People

Once you have developed a loyal customer base for your small business, use them to attract new customers. There are multiple ways through which your customers can build your brand identity. When you constantly involve your customers in significant discussions, it helps them gain knowledge about your business, which they can use to promote your brand to new people.

Word of the Mouth is a powerful advertising strategy for any small business and will generate effective results. New customers will be more assured and enthusiastic about your company based on the brand image portrayed by your existing ones.

Also Read:

5 Ways Graphics Design Can Help Your Brand

How To Create Effective Brand Consistency?

Conclusion

If you are looking to create a strong brand image for your small business in Houston, following the above steps will guide you in the right direction. Adopting these, not only will you be able to create a unique brand image but also attract and retain loyal customers.

Whom To Contact For Branding?

Amtechhub is a local branding company in Houston that provides all the required services to create an impressive identity for your business. Contact our expert team by writing at reachus@amtechhub.com for the best branding solutions for your small business.

Read our testimonials here.

5 Ways Graphics Design Can Help Your Brand - Amtechhub Branding Company Houston

5 Ways Graphics Design Can Help Your Brand

/0 Comments/in , /by

Graphics design is the process of creating visual representations using images and text contents. It is an implied method of communication that allows you to convey your message without actually saying it. Companies often use various elements of graphic design to create their brand identity. From creating a great first impression to helping you form lasting relationships with your customers, graphic design benefits your brand in multiple ways.

It also plays a vital role in marketing and promotion of your business in Houston. Whether it be logo designing, web designing, or advertising of your brand, graphic design is necessary at every stage.

Let’s take a look at how the graphic design services of branding company Houston can be advantageous to your company.

Difference Ways You Can Use Graphics Design For Your Brand

  • You can create a unique and attractive-looking logo for your company.
  • Allows you to design a website for your business that looks beautiful and stylish.
  • You can create brochures, letterheads, notepads, and other stationery stuff that aligns with your brand identity.
  • You can create personalized packaging or mailer for all your products. 
  • Allows you to add a special touch to your giveaway, sample, and gift items.
  • You can create customized merchandise and accessories for your brand using graphic designing. 
  • Lets you create engaging and relatable posts for your social media accounts. 
  • Advertise your brand using attractive billboards, holdings, and banners with graphic design.

5 Ways Graphics Designing Can Benefit Your Brand

1. Create a Unique Logo Design That Acts As The Face Of Your Brand

The logo is the signature of your company and an essential part of your brand identity. Using graphic design, you can design a logo that will accurately represent the values behind your brand. Designing a custom logo requires specific skills that only professional designers possess. So why not hire the best branding company, Houston, to design a unique logo for your business.

2. Maintain The Consistency Across The Designs For Your Brand

With graphics design, you can maintain a consistent and harmonious design pattern across all mediums. From advertising banners and holdings to supplies such as business cards, notepads, and brochures, graphic designing allows you to maintain uniformity throughout your brand. Graphic designing delivers an aesthetically pleasing appearance while creating your unique brand identity.

3. Forms An Emotional Attachment Creating Brand Loyalty

Graphics design is a significant factor in forming everlasting bonds with your customers. Using graphics design, you can plan effective marketing strategies to build connections with your customers. The professional designers at branding company Houston will use graphic design to generate promotional campaigns that will develop a sense of loyalty towards your brand.

4. Effectively Conveys Your Message To Your Customers

Graphic design is an efficient brand identity tool that relays your message to the customers subtly and peacefully. Sometimes highly aggressive marketing can be a turnoff and cause customers to deviate from your brand. But when you hire our professional designers, they can use graphics design to deliver your brand’s message in a simple yet effective manner. 

5. Helps Create A Memorable First Impression

The first impression is the most important one for any brand. It may determine whether a customer likes your brand. Graphics design will help you create a logo and website that can instantly capture the attention of new potential customers. You can hire branding company Houston to leave a great first impression and an enduring impression on your customers.

Conclusion

In this article, we listed down the top five ways graphics design can help your brand. Along with that, we also shared the most common ways businesses employ graphic designing to create a brand identity for themselves. We hope that information has helped you and given you new ideas on how you can use graphic designing in your branding strategy. For excellent graphic design services, you can contact Amtechhub, the best branding company in Houston.

Testimonial

KB Pharmacy is an established brand in the dispensary niche and we were looking to expand into the online space. AMTechHub was able to deliver what we were looking for. Our requirements were unique and comprehensive like information sources, color palette and prescriptions format just to name a few. But the AMtechhub team got whatever we wanted done. We saw considerably improved customer numbers along with ease of use of our website.

KB Pharmacy
5 Ways Branding Agency Houston Can Help You In 2021 - Amtechhub

5 Ways Branding Agency Houston Can Help You In 2021

/0 Comments/in /by

More than 75% of business owners admit that branding is essential for the future growth of the business.

Whether you are a new business owner or have been in the industry for years, you might be one of the people who believe the above fact. Before we start understanding how branding agency Houston can help your business, let’s learn a bit about branding.

What Is Branding?

Branding is a process that involves anything that a business does to create a unique image of its services or products in the market. Branding involves designing a logo, marketing, communicating with customers and several other things. Branding allows customers to know what you are offering and what they can expect from your business.

Why Is Branding So Important?

  • It enables potential clients to recognize and remember your brand.
  • It creates a buzz about your business and attracts new customers.
  • It gives you a trustworthy appearance in the market and in front of the clients.
  • It goes hand in hand with advertising, allowing you to promote your business well.
  • Branding is a great way to increase your brand’s business value.

Why Do You Need To Hire Branding Agency Houston?

1. Their experience makes it easier for you to win

Any branding and marketing agency that has a lot of experience is bound to help you in any crisis you face. They have already helped a ton of other businesses in creating a strong brand image.

They can also provide you with brand strategy consulting so you can be successful in standing out in the market. Not to mention that they will enable you to study the market well before you start promoting.

2. Branding agency Houston will help customers remember you

Branding agency Houston will help customers remember you - Amtechhub

There is one thing that matters a lot when you own a business – which is, what your customers think about your services and brand.

A good branding and marketing agency enables you to create an image that your client can never forget. They work on creating a powerful impact in the market by designing stunning visual elements for you like logos, websites, merchandise, etc.

3. A branding agency can help you create a strong bond with clients

A branding agency can help you create a strong bond with clients - Amtechhub

“Ads that cause an emotional response from the clients gets an increase of more than 20% in sales of the brand.”

You can have an excellent marketing strategy, but unless the clients feel attached to your brand, you won’t be able to succeed in the market. Branding agency Houston knows how to tug at the customer’s emotions, and increase their trust in your brand.

Once you manage to impress the clients, you will see a boost in your sales.

4. Houston Branding agency designs a unique image for your business

Houston Branding agency designs a unique image for your business- Amtechhub

The first question a client will ask you is, what about your brand makes it different from other similar businesses in the market. In any business marketing, certain things can help you to stand out in the market

Houston branding agency assists you in finding such things and creates a unique reputation for your business.

5. You get the chance to work with a team of experts in various fields

The branding agency has a professional team that is capable of assisting you in any aspect of branding. From brand strategy consulting to designing a functional website, you get everything you need in one place. This way, all these experts can come together to focus on improving and marketing your business.

Also read:
5 Reasons To Hire Web Development Company Houston For Small Business

How To Choose The Right Web Development Company?

Conclusion

In this article, we learned what branding means and why it is essential for your business. We also listed down five ways in which branding agency Houston can make your business shine in 2021.

If you are looking for a professional branding and marketing agency, get in touch with Amtechhub by writing at reachus@amtechhub.com