Importance of Typography In Logo Design

June 12, 2021/0 Comments/in Logo Design, Branding /by Aziz Sulemani

The brand logo is the face of your business and serves many essential functions. A well-designed logo conveys the name and purpose of your company. For a good logo design for your brand, use multiple elements such as texts, images, symbols, shapes, and illustrations. However, remember not to overcrowd your logo with too many details as they tend to make your logo look chaotic and creates confusion.

Typography in logo design is an indispensable and versatile designing tool that can enhance your brand’s logo. Not sure if typography in logo design is important? Read this article till the end to discover the truth!

What Is Typography?

Typography, in simple terms, is described as the style and appearance of text. It also refers to the art of working with different texts to create unique and appealing results. Using various font styles, sizes, and structures, you can arrange your text and visual elements to convey your message artistically.

Typography plays a significant role in many designing processes, such as logo designing and graphic designing.

5 Reasons Why Typography Is Important In Logo Design

1. Typography Allows You To Design An Eye-Catching Brand Logo

Having a distinct brand logo for your business helps your customers recognize your brand and eliminates any possibility of confusion. You can use typography in logo design to create a custom and striking logo for your company. It allows you to come up with a logo different from your competitors. Anyone looking to design an extraordinary logo design must include typography in their design process.

2. It Allows You To Maintain Readability & Clarity In Your Logo Design

Your brand logo should be legible to your customers. An excessively complicated logo design is difficult to comprehend and causes customers to stray away from your business. Typography allows you to create a clear and readable logo while conveying all the necessary details in a simplified way. Using typography in your logo designing process, you can ensure that your logo is attractive and understandable.

3. With Typography, You Can Use Fonts To Maintain Brand Identity

The fonts used in your logo design say a lot about your brand. Various fonts convey different impressions, and that’s why you need to find fitting font styles for your logo design that matches with your brand identity.

Typography combines two or more font styles to create a distinctive brand logo for your business. You can also hire a logo designing company for a professional logo design in Houston.

4. Convey Your Message Clearly By Using Typography In Your Brand Logo

A well-designed brand logo effectively conveys the story behind your business and enables your customers to form an emotional connection with your company. Using typography in your logo designing process empowers you to deliver your message effectively. It also allows you to develop a strong bond with your consumers and build the overall brand image of your business.

5. Deliver Aesthetically Pleasing Logo For Your Brand With Typography

Your logo is the first notable feature of your brand, and therefore, its design should be striking enough to hold the attention of new customers. Adding typography in logo design will combine various elements, such as shapes, symbols, and colors, to create an attractive logo for your business. With this designing tool, you can achieve an expressive and engaging design for your company.

Conclusion

If you want to create a custom brand logo, incorporating typography into the design process will give you artistic and eye-catching results. Your logo is the identity of your business, and therefore, a professional logo designer with the right skillset and ample experience should be approached.

Whom To Contact For Logo Design In Houston, TX?

Amtechhub is a Logo Designing Company based in Houston. We employ an expert team of designers who have more than 15 years of experience. You can reach out to our team at reachus@amtechhub.com to design a custom logo for your business. Check out what our customers are saying about us here.

DON’T Hire A Logo Designing Company Until You Read This Guide

January 3, 2021/0 Comments/in Logo Design /by Aziz Sulemani

Getting customer attention becomes more than 12%easier with an excellent logo.

This little statistic is enough to prove that your company’s logo is more important than you think. These days, most businesses prefer to hire a logo designing company to ensure that they get a perfect logo.

Before we go into more detail, there are some common mistakes that brands make while hiring a logo designing company. To make sure you don’t make the same mistakes, here is a list of things you should avoid when you hire someone to design your logo.

Avoid These Mistakes When Hiring A Logo Designing Company

Never hire someone before you know exactly what you need.
Don’t hire someone before you have all the information you need.
Avoid companies who only design certain themed logos.
Make sure not to hire someone who doesn’t know the latest trends.
Instead of hiring a friend, choose someone who is an expert in the field.

If you are also contemplating hiring a logo design company, there are certain questions that you need to ask yourself. We have listed down a few here to make the logo design process a little less difficult for you:

Ask Yourself These Questions Before Hiring A Logo Design Company

1. How much should I spend on getting a logo design?

This question is bound to pop up in your head whether you are a new business owner or want to redesign your current logo. You don’t want to save money on logo design, only to regret it after a while. Instead of that, hire logo designing services that can ensure that you get a customized logo for your business.

2. Why shouldn’t you create a company logo on your own?

If you have a small business, you might feel tempted to save some bucks and design the logo yourself. But if you look up unlimited horror stories online, you will realize why it is not a wise idea. Not to mention that making something on your own can be more expensive than you think.

3. How long would it take for me to get a good logo design?

When you hire a professional logo designing company, the designing process usually lasts for a short period. You can even get the first draft 2-5 days after your request. You get plenty of chances to suggest revisions so the design is created just how you want. The designer won’t do anything that you don’t like which will lessen your worries.

4. How can I choose a designer that fits my needs perfectly?

Before you hire a company to make you a logo design, it’s necessary to look at a couple of different options. Check the company’s portfolio and its reputation in the market. Have proper communication with the logo design company so you can understand if they have the potential to deliver what you want.

>5. Will I only be able to give my requirements at the beginning?

Though most designers like to collect requirements before they start creating the logo design, that doesn’t mean your work is done. You constantly need to give your feedback to improve the quality of the result. Choose a logo designing company that allows you to be a part of the entire process and values your opinions.

Also Read: Why You Need Professional Logo Designing Services

Conclusion

When it comes to hiring a logo designing company, it’s about being patient and talking to the designer as much as possible. That way, you are more involved in the creative process and can get the result you want.

Now that you have read this guide, we hope that you will feel more comfortable when you hire a logo designing company.

If you are looking for someone with excellent professional skills to make you a logo design, you should write to Amtechhub right away at reachus@amtechhub.com!

Why You Need Professional Logo Designing Services

December 6, 2020/0 Comments/in Logo Design /by Aziz Sulemani

What is the first thing that comes to your mind when you think of popular brands like Apple, Dominos, etc?

A brand’s logo is just as important as its name – it enables you to make a memorable first impression in your client’s mind. With the help of professional logo designing services, it becomes easier to get a brand-aligned logo.

Yes, you can design a logo yourself too by bringing out your creative side and indulging in a couple of hours (or a weekend) in ideating, visualizing, and penning down a logo. It sounds very interesting and fun, right? But wait, there’s a downside to it.

Why Not To Do Logo Designing Yourself For Your Business?

It might not look professional if you are not a design expert
You might not be able to come up with multiple options
You might end up copying someone else’s logo
It might not showcase your brand identity as you want
You might not know the secrets of creating a simple and elegant logo like a professional

How Can Professional Logo Designing Services Help?

Hiring a graphic designer or the best logo design company to design your logo can guarantee many things, such as – a) creative & brand-aligned design, and b) on-time completion.

Getting your logo designed by professionals can help you use your valuable time in building your business.

Apart from that, there are many reasons why choosing professional logo designing services is a wise choice to make.

Here are some reasons why hiring the best logo design company is the best decision for your business:-

1. A professional knows the correct design strategy

A company that offers logo designing services knows what it takes to create the perfect logo for your business. From which colours to choose to which image to create, a professional knows the correct strategy to design a perfect logo.

2. A logo expert can help you showcase professionalism

The hired graphic designer by your agency is bound to be an expert at taking your vision and converting it into a logo. A professional designer knows how to display your authority and business aim through the logo.

A design created by such experts tends to look much more professional than the one you create yourself. Using logo designing services ensures that you have a business logo that looks simple yet professional.

3. A good logo is essential for building a brand identity

Potential clients are going to remember your brand by its logo and its name. Having a good logo is the first step you take towards building a strong brand identity.

Keep in mind that your brand identity matters a lot when it comes to deciding the success or failure of your business. Once a good logo is ready, you can move on to other aspects of professional branding without any hesitation.

4. They can design a logo that you can use to market anywhere

When you start marketing your business – whether on social media or offline – you need a good logo to represent your brand. Using professional logo designing services allows you to be flexible with logo sizes and formats for different uses.

Social media is all about stunning visuals and with a nice logo, you can use that to your advantage.

5. The logo is an investment that gives amazing returns

If you are hesitating because you have to pay a graphic designer to get a logo done, you will find this benefit interesting. Your brand logo is not something you need to make again and again. Once it is created, you can use it in any way and for however long you want. It is going to display your brand identity, which is why it is bound to give amazing ROIs.

6. Your logo is going to help clients remember your brand

First impressions are everything and as a business owner, you must already know this. A suitable logo is going to make clients curious about your business and everything you have to offer. A strategically designed logo will make it easier for you to grab attention in the market and promote your brand to the customers.

To Sum It Up

These are all the major reasons why you need professional logo designing services for your business. Let us know what you think about it in the comment section!

And, if you are looking for the best logo design company, you can get in contact with Amtechhub at reachus@amtechhub.com. We work closely with you to create stunning, simple yet professional logos that align with your brand’s voice.

Also read:

Strongest Tips For A Lucrative Logo Design

Why Small Business Owners Need A Powerful Logo?

DON’T Hire A Logo Designing Company Until You Read This Guide

Bonus:

You can improve your brand identity by making your content reach a wider audience. And to do that you can use websites to post stories and articles.

Strongest Tips for a Lucrative Logo Design

September 30, 2020/0 Comments/in Logo Design /by Aziz Sulemani

If this subject has attracted your attention, then you either have an excellent business idea or you are a small business owner with an intention to give your company a facelift. The digital world is painted with businesses and fancy logos. A logo design journey is not about scribbling a name on a canvas, using a couple of design brushes and wrapping up the day!

A professional and experienced logo designer understands the significance of your journey, your vision and the targeted audience. Our research and expertise has led us to compile a strong list of recommendations for the perfect logo design for your small business in Houston, Texas or anywhere in the world.

1. Competition Analysis

Research on the logos of other companies and find out what they are doing. Once you get a fair idea of the creative competition in your industry, you are more equipped to design a logo that distinguishes your presence and lets you command respect.

2. Originality and Creativity

The logo of Mercedes or BMW, is not a car. Apple does not use a computer as its Logo. Originality and creativity are the prerequisites of the perfect logo. Think out of the box rather than changing a few boxes in an established logo design. Familiarity of people with famous logos is immense. Our key to success is a design idea that is unheard of.

3. Colors and Typography are the Key

Plan the color scheme according to the nature of your business. A maternity store would find pinks and blues to be the ideal colors. A roofer logo design should symbolize trust and stability. So, blues and greens are the most recommended palettes for contractors logo designing. If you want to go for a rugged look and communicate masculinity, then you need a combination of yellows and browns.

The typography of your logo must also align with your organizational objectives. A professional font style gives the impression of professionalism, trustworthiness and skill.

4. Figure out the Brand Vibe

Logos are the visual representation of the company to the outside world. Without the use of too many words, our goal is to give people a concrete understanding of what you do and how you do it. If you represent an airline business, try adding an airplane to the logo with fun colors. Roofers and contractors can introduce tool boxes to their logo designs which gives the ideal ‘brand vibe’ to the viewers.

5. Minimal Design is the New Trend

When there are too many colors or frames in one logo, even a high IQ person would find it confusing. Let’s keep the design simple and straightforward. Minimal designing with a touch of professionalism is the only logo design that will work today and tomorrow. Such designs are scalable and allow room for improvement in case the need arises.

Do not expect instant results from a professional logo design. This is merely the first step in the establishment of a brand image in your industry. As you keep getting feedback from customers, you should be flexible enough to incorporate changes and cater to the market needs.

We are all set to bring in the next set of recommendations for your branding in Houston, Texas. Are you?

Why Small Business Owners Need a Powerful Logo?

September 29, 2020/0 Comments/in Logo Design /by Aziz Sulemani

Imagine yourself driving down the highway and you see a Big M sign on the road ahead.. What is the first thing that comes to your mind? It is indeed – McDonalds! This is practically the branding goal that every business owner has. Entrepreneurs lack years of recognition, an established reputation, time and resources. Let’s look at some of the main reasons why a small business owner needs a powerful logo..

1. Make the Right First Impression

A powerful logo carries a strong face value. You only get one chance to come across as a reliable and quality-focused company. A logo is the first step towards establishing a robust brand image in the industry. It should grab attention, while it communicates with the viewers from the very beginning.

Apple was famous for helping Newton discover gravity, until Steve Jobs made it a famous Brand Logo. Let’s strive to reach that goal!

2. Be Unique

Interpretation of your Logo should be easy and concise. The sign of Right is the go-to response for sports people today. Nike made a generic sign – a brand image. Competitors have exponentially high resources in every industry. The times of popularizing a simple sign as a brand logo is long gone. Your audience needs a convincing brand logo that they can connect with. A unique logo design will convey positivity and freshness. It should give a direct message to the potential customers about what you do, who you are and where you want to be.

3. Face of an Entrepreneur in the World

When someone visits your website, checks out your visiting card or scouts around your digital presence, the first thing anyone will see is the Big Logo on the side. No one knows the company yet. Familiarity with a brand name is achieved with the trust of customers on the entrepreneur. Make your logo stand out and let it be a reflection of your skills and capabilities. Ask yourself, does your current logo talk about you or the value you bring?

4. Stamp that Cannot be Entirely Erased

When you are convinced and happy with your Logo, the first few things that you do may be – display it on your website, make t-shirts for the staff to wear, create stamps for packaging and even use it for advertising/marketing. Is your Logo powerful enough to grab the attention of the passersby? Logos become stamps of your business. Hire experts of the industry so you get the best first impression that your business is about to make.

5. Financial Value

What do you think happens when you get the perfect logo and a brand reputation established? People recognize you by your logo. You do not need too many words to communicate the organizational culture or create trust. Your potential customers become your loyal acquaintances. Whether you are getting a powerful logo design in Houston, Texas or anywhere in the US, it can give you just the right face value that you need to take your business, one step further!

Although it may seem easy, but logo designing involves a series of calculated steps. Stay tuned for more tips on logo designing for small business owners in Houston, Texas.

What Is Typography?

5 Reasons Why Typography Is Important In Logo Design

1. Typography Allows You To Design An Eye-Catching Brand Logo

2. It Allows You To Maintain Readability & Clarity In Your Logo Design

3. With Typography, You Can Use Fonts To Maintain Brand Identity

4. Convey Your Message Clearly By Using Typography In Your Brand Logo

5. Deliver Aesthetically Pleasing Logo For Your Brand With Typography

Conclusion

Whom To Contact For Logo Design In Houston, TX?

Avoid These Mistakes When Hiring A Logo Designing Company

Ask Yourself These Questions Before Hiring A Logo Design Company

1. How much should I spend on getting a logo design?

2. Why shouldn’t you create a company logo on your own?

3. How long would it take for me to get a good logo design?

4. How can I choose a designer that fits my needs perfectly?

>5. Will I only be able to give my requirements at the beginning?

Conclusion

Why Not To Do Logo Designing Yourself For Your Business?

How Can Professional Logo Designing Services Help?

1. A professional knows the correct design strategy

2. A logo expert can help you showcase professionalism

3. A good logo is essential for building a brand identity

4. They can design a logo that you can use to market anywhere

5. The logo is an investment that gives amazing returns

6. Your logo is going to help clients remember your brand

To Sum It Up

Bonus:

1. Competition Analysis

2. Originality and Creativity

3. Colors and Typography are the Key

4. Figure out the Brand Vibe

5. Minimal Design is the New Trend

1. Make the Right First Impression

2. Be Unique

3. Face of an Entrepreneur in the World

4. Stamp that Cannot be Entirely Erased

5. Financial Value

Want to know more? Get in touch with us now!

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